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There is a separate class of Premium Adsense publishers who make much more money than common Adsense accounts. If your site receives more than 5 million search queries or 20 million content page views a month, you may qualify for AdSense premium service.
Qualified publishers are eligible for AdSense premium service, which provides the following benefits:
•Google sales representative and account manager
•Additional monetization options
•Customized revenue terms
•Flexible ad formats
•Advanced and more robust filtering
•Assistance with site optimization
•Enhanced technical support from a sales engineer
•Business support from a dedicated account manager
•Monetization of search results
So if your site is lucky enough to have 5 million search queries or 20 million content page views a month – Check out AdSense premium service. It helps bigger sites make more money. Anyway, if you have that kind of huge traffic, they would have already enrolled you in the program